THE BOGMA

Designs as a reflection of Georgia but not in some glorified nationalist patriotic sense but a very personal one the designs were based on the experiences and feelings of a Georgian from the past to the modern, showing everything in its authentic form but giving it a little twist to make it symbolic and beautiful The bogma’s biggest goal is to merge reality and visual appeal in one Bogma is a really vibrant representation of what I believe be to be Georgia’s underground youth movement. Georgian word “bogma” roughly translates into the jealous and loathing nature of people and Bogma as a brand personifies and at the same time addresses these dark feelings, we all have. In a comedic sense georgians have saying “დავიბოღმე” when they see something they like on someone else This way word bogma adresses both comedic and dark situations that this feeling can create. The name and the logo collided means that every Georgian has their inner light in them represented by 'borjgalo' but it doesn't shine thru the giant wall which is represented by bogma. This wall was built throughout the sad and painful history of Georgia which led to the society's shift to worse.